S24 > VCU > MKTG > MKTG330 > Advertising and Promotion: An Integrated Marketing Communications Perspective
Details:
Advertising and Promotion: An Integrated Marketing Communications Perspective (NEW)
by George Belch, Michael Belch
ISBN-13: 9780078028977
ISBN-10: 0078028973
Book Details
- Condition: New
- Edition: tenth
- Extra information:
Publisher:McGraw-Hill/Irwin Pub Date:2014-01-17 Binding:Hardcover Pages:800
